TOUS les JOURS Relaunches Brand In Cambodia
Formerly popular bakery franchise chain TOUS les JOURS is set to re-open branches in the Kingdom and under a contract with a new local partner, the well-established Express Food Group (EFG).
The bakery franchise TOUS les JOURS was popular in cities such as Phnom Penh but was also one of the casualties of the pandemic and increased competition in this space in Cambodia. The franchise is part of CJ Foodville, the restaurant arm of South Korean food and entertainment conglomerate CJ Group.
EFG employs over 1,500 people and operates in Cambodia, Myanmar and Laos and is majority-owned by RMA Group Thailand. In the Kingdom, it represents brands such as The Pizza Company, Swensen’s, The Coffee Club, Dairy Queen, Krispy Kreme and others.
CJ Foodville signed a master franchise deal with Cambodia's Express Food Group, and at the end of April 2024, the franchise held the official opening of branches in Cambodia Krom and Toul Tompoung in Phnom Penh, with as many as five branches expected to relaunch in 2024.
CJ Foodville said, "The recent launch in Cambodia holds significant meaning as it represents a crucial step toward expanding into other Southeast Asian countries. Building on the success in other Southeast Asian regions such as Vietnam and Indonesia, we will also lead the new K-bakery trend in Cambodia.”
As the master franchisor, EFG can open franchise units and also sub-franchise them to third parties. EFG also announced a partnership with food delivery service foodpanda. Martin Darby, Managing Director of EFG, said “We are extremely pleased to partner with foodpanda, a leading food delivery company to bring the new experience of TOUS les JOURS across Cambodia.
We are thrilled to bring back TOUS les JOURS to Cambodia and to offer Phnom Penh residents a taste of its unique French-Asian bakery experience. We are confident that TOUS les JOURS will become a favourite gathering place for families and friends.”