Manulife Cambodia Boosts Siem Reap’s Economy As The Principal Sponsor Of The Angkor Wat International Half Marathon 2024
Manulife is once again set to bring thousands of visitors to Siem Reap as the principal sponsor of the Angkor Wat International Half Marathon (AWHM) 2024.
This year, the event has garnered even more attention with the participation of Prime Minister Hun Manet, who will be running alongside thousands of other runners from all over the world, making the commitment at the ground-breaking ceremony for the construction of Samdech Preah Brahma Rattanamony Pin Sem Museum in Raja Bo pagoda in Siem Reap provincial city,
Now in its 11th year of partnering with the National Olympic Committee of Cambodia (NOCC), Manulife’s involvement continues to highlight its dedication to be a partner for progress for local communities in fostering healthier lifestyles, and boosting Cambodia’s tourism sector. The marathon is expected to attract over 10,000 runners and visitors, delivering a significant boost to Siem Reap’s economy.
Over A Decade Of Sponsorship
The AWHM, first held in 1996, has grown significantly from its humble beginnings. What started with 500 participants has evolved into a globally recognised event, drawing runners from more than 80 countries. By 2019, over 12,000 runners took part. This year, local participation continues to grow, marking an increase in Cambodian runners since last year’s event.
“Our long-term partnership with the National Olympic Committee of Cambodia mirrors how we stay true to our mission – in helping build a healthier and better future for Cambodia families, and contributing to Cambodia’s development,” said Rotha Chan, Manulife Cambodia CEO and General Manager.
In addition to its role as a major sponsor, Manulife has used the event to raise funds for local charities. According to a press release issued by the insurance company, since 2015, over 75,400 Cambodians lives have been supported through this global fundraising campaign to support the Angkor Hospital for Children (AHC).
Supporting Siem Reap’s Tourism Industry
Siem Reap, the city home to the iconic Angkor Wat temples, is expected to see a surge in visitors during the marathon. The organisers believe tourism, which has been recovering from the pandemic, will receive a much-needed boost, and the influx of international and local visitors will benefit a wide range of local businesses, including hotels, restaurants, and tour operators.
Manulife state that the marathon also aligns with its ‘Impact Agenda’ to empower sustained health and wellbeing wherever they operate in. As part of its outreach, the company organises free community runs to help locals prepare for the event, encouraging more people to take up running as a means of to better their health.
Promoting Health And Wellness
“Running is a simple yet effective way to improve overall health, and we are seeing more Cambodians taking part,” explained Rotha. “The Angkor Wat International Half Marathon is not only an opportunity to showcase Cambodia’s rich culture but also to encourage local communities to adopt healthier lifestyles.”
Registration for the 2024 marathon is still open, and both local and international runners are encouraged to participate. The event, scheduled for early December, is expected to be one of the largest yet, as Cambodia’s tourism industry continues to rebound.
In the run-up to the event, Manulife affirms that it will continue its efforts to engage the community through training opportunities and by promoting the marathon’s charitable mission.
“We invite everyone to participate in this important cause. By running, you’re not only improving your health but also contributing to the welfare of Cambodian children and the local economy,” said the CEO.
For more information about registration or to join a Community Run, participants can visit the official AWHM Facebook page here.
This press release was supplied.