Grab And Nham24 Join Forces Amidst A Rapidly Growing Food And Grocery Delivery Market In Cambodia
Nham24 and Grab Cambodia today announced the completion of a deal for the latter to acquire Nham24’s operations in Cambodia, following regulatory approval from the Competition Commission of Cambodia.
Nham24 is a much-loved, homegrown Cambodian brand, having grown rapidly since its launch in 2016 to become one of Cambodia’s most successful tech startups. The deal brings together their rich local expertise and Grab’s leading technology capabilities, particularly in AI, with the aim of fostering greater innovation in the Cambodian market that will benefit local users and everyday entrepreneurs.
Borima Chann, CEO and Founder of Nham24, said:
This is an immensely significant milestone for a locally-born startup like Nham24, and I’m glad we found a partner with whom we share the same, unwavering commitment to delivering solutions that enrich the lives of every community we serve. We’ve always believed our success stemmed from serving the needs of Cambodians through innovation and exceptional service, and the merger will give us the ability to draw on Grab’s strengths in tech and deep R&D capabilities to take this to new heights. I am so thankful to our entire Nham24 team, our delivery and merchant partners as well as our loyal users for their support throughout the years. Together with Grab, we look forward to bringing you better and better experiences.
“Grab is excited to deepen our investment into Cambodia, and eager to play a greater role in supporting digital economy growth and sustainable livelihoods for Cambodians," said Sovannarot Kang (Mike), Country Head of Cambodia. "This partnership is forged on shared values. We have deep respect for all that Nham24 has achieved, and are committed to preserving and building on the high quality standards they are loved for. Grab’s advantage as a regional superapp is our ability to invest in tech and innovation at scale. We intend to harness those abilities to bring greater affordability and convenience to users, higher productivity for drivers, and more inclusive growth for small businesses."
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Enhancing Everyday Experiences Through Technology
The business combination aims to drive sustainable, long-term growth for on-demand services like food delivery, grocery delivery and ride-hailing in Cambodia, creating more opportunities for everyday entrepreneurs.
Merchants of all sizes will benefit from Grab’s investments into a suite of tools including a merchant portal for day-to-day sales management, ads tools and other AI-powered solutions that can help them run their operations more efficiently, reach new consumers, and grow their businesses further – whether online, or offline.
“The F&B industry is always evolving and consumer behaviours are always changing, so we need access to better tools and data to make sure we can stay ahead of the trends and capture the growth opportunities," said Khorn Chhundara, a Director of Borvor Group, which oversees popular brands like KOI Thé, TUBE Coffee, KYŌ Omakase, and GĒGĒ HotPot. "Having been a Nham24 partner for many years, I think this development will be good for my business and for the industry. We can get access to a bigger consumer base and also the latest technologies. I am looking forward to this partnership and I am confident with this merger, many businesses like ours will grow more."
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The higher concentration of orders that will result from Grab and Nham24 coming together will benefit driver- and delivery-partners with more earning opportunities. This includes opportunities to access jobs across an ecosystem of deliveries and ride-hailing services. Grab will seek to leverage its advanced map technology and data science capabilities to help driver- and delivery-partners be more productive and improve their earnings. At the same time, better batching – allowing delivery riders to pick up multiple orders at once – will translate to more affordable solutions for consumers.
Together with Grab’s commitment to constantly improving its tech, access to a joint pool of merchant-partners and delivery-partners also means the best range of choices at all budget points for consumers when it comes to food delivery, and a better user experience through faster allocations and more reliable fulfillment.
Grab And Nham24 To Ensure A Smooth Transition
Both Grab and Nham24 apps will continue to operate independently for the foreseeable future. Users can continue to place orders through both apps. Grab and Nham24 merchants and drivers can also continue to receive and fulfill orders through each platform.
For Nham24 merchants and riders who wish to join the Grab platform, Grab is building a customised on-boarding process to facilitate an easy and seamless transition, with dedicated support teams to provide assistance if needed. For Nham24 merchants that are new to Grab, Grab will onboard them at a commission rate matched to their current commission tier with Nham24. For merchants whose current commission tier with Nham24 is higher than Grab’s standard commission tier, they will be onboarded at Grab’s lower commission rate. Grab also plans to offer new-to-Grab merchants with free ad credits and other services to help them kickstart their business on Grab.
For Nham24 riders that are new to Grab, Grab will recognise and match their performance tiers at Grab. Grab will also offer subsidised Grab gear and free insurance. To ensure they get the most out of the Grab ecosystem, Nham24 riders will get access to GrabAcademy to access various upskilling programs.
Grab and Nham24 will be communicating more details of the transition programmes to riders and merchants when ready.
This press release was supplied.
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