Cellcard Q1 2025: Positive Growth Trajectory, Strong Foundation for Sustainable Success

CAMGSM PLC., commercially known as Cellcard, Cambodia’s pioneering and only homegrown digital telecommunications provider, has announced its first quarter 2025 results, marking a clear upward trend in subscriber growth. This growth is a direct result of strong operational fundamentals, rising consumer confidence, and the accelerating momentum of Cellcard’s ongoing digital transformation. Together, these pillars reaffirm Cellcard’s firm commitment to delivering sustainable value and growth over the long term.

The company recorded a 3 per cent increase in subscriber base, outperforming both Q4 and Q1 of the previous year — a strong reflection of growing consumer trust in the Cellcard brand and services. To support this growth, Cellcard continued to make substantial investments in infrastructure, including nationwide network expansion, modernisation of core IT systems, and upgrades to customer engagement platforms. These initiatives form the backbone of Cellcard’s strategy to deliver faster, more reliable services and ensure steady, sustainable growth well into the future.

“In 2025, we remain focused on delivering real value for customers, accelerating innovation, and strengthening every layer of operational execution,” said Simon Perkins, CEO of the Digital, Communications & Technology (DCT) Division of the Royal Group. “These Q1 results reflect Cellcard’s commitment to building a future-proof business model while continuing to serve as a catalyst for Cambodia’s digital advancement.”

To strengthen long-term customer security and performance, Cellcard tightened firewall protocols and upgraded to direct global connections, resulting in a temporary dip in A2P revenue. This move positions Cellcard as a trusted partner of global players like Google and Meta, further reinforcing its leadership in customer safety and digital service excellence.

Additionally, comparative year-on-year figures were impacted by one-time financial restatements in 2024, including the recognition of previously settled obligations and merit payments, in full compliance with international accounting standards. These adjustments have created a clear, transparent financial baseline for future growth. With this foundation in place, Cellcard anticipates a strong rebound in Q2 and beyond.

The company’s 2025 strategic roadmap includes the rollout of 500 new network sites, continued core IT systems modernisation, and end-to-end process digitalisation — all aimed at enhancing customer experience, improving operational efficiency, and diversifying revenue streams.

In February, Cellcard reaffirmed its “Customer First” commitment by launching its newly reimagined Customer Experience Center at its Phnom Penh headquarters — designed as a flagship hub for omni-channel support and a digital-first service environment.

Throughout Q1, Cellcard strengthened partnerships with the Cambodian Government, serving as a key participant at the inaugural EdTech Summit 2025 and as Strategic ICT Partner at the Cambodia-ASEAN Business Summit, reaffirming its commitment to digital development and regional collaboration.

In a landmark move for Cambodia’s esports industry, Cellcard announced a three-year strategic partnership with MOONTON Games, publisher of Mobile Legends: Bang Bang (MLBB). As the nation’s premier gaming network, Cellcard delivers the ultra-low latency and high-speed performance required for competitive gaming. This partnership empowers Cambodian gamers to train, compete, and thrive on the international stage.

Since its inception in 1996, CAMGSM has invested over USD 5.2 billion in Cambodia’s ICT infrastructure, including USD 980 million in capital expenditure and USD 660 million in regulatory contributions. Looking ahead, Cellcard will continue to scale its digital capabilities, pursue new strategic growth opportunities, and drive sustainability initiatives aligned with national and regional priorities.

“We are confident in our strategy, in our teams, and in the strength of our brand,” added Perkins. “The leading indicators are clear — we are entering Q2 with strong momentum and a solid platform to deliver long-term value for shareholders, customers, and the country.”

Launched in 1997, Cellcard is Cambodia's longest-serving and only homegrown operator. It is reputed for its long history of first-to-market innovations, outstanding customer service, and the fastest, most reliable mobile network. Considered one of the biggest telecommunication companies in Cambodia, Cellcard services over four million customers with nationwide coverage and an expansive dealer and distribution network.  

This press release was supplied.