Cambodian SME WoT-Natural Khmer Moringa Taps Into Health Benefits of Moringa
Cambodian SME WoT-Natural Khmer Moringa, an award-winning SME health innovator at the Lafiya Innovators 2023, is using the benefits of moringa to "transform lives" by promoting its health benefits.
The small and medium-sized enterprise says it is looking to support the livelihoods of the Kingdom’s farmers as well as reduce carbon emissions and drive economic growth in local communities. The moringa health supplement startup, claims to be providing "tens of thousands of Cambodians", and in March 2024 unveiled its plans to expand its reach to provide expanded health benefits as well as employment nationally.
Since WoT’s launch in 2011, the SME says it has provided at least 30,000 people in Cambodia with a natural health kick, and they have developed 10 different products, ranging from powders and tablets to capsules and oils. At the Lafiya Innovators 2023, WoT was the winner of the health incubation program earning USD $11,000 as well as an exposure campaign to enter new markets.
The SME also joined a six-month startup incubation program with Impact Hub Phnom Penh which supports and accelerates early operational startups focused on health-related problems.
Thakvika Thach, managing director of WoT-Natural Khmer Moringa said that the company is currently funding the launch of a dedicated research and development department to explore new products to further benefit the health of customers.
We launched WoT with the aim of helping people who suffer from a lack of supplements, similar to our case, to make sure they can be healthy and live long happy lives.
The SME claims that moringa trees have environmental benefits as they reduce carbon emissions from the atmosphere. “This means moringa benefits people and the environment as a whole. By sourcing moringa and other ingredients from local farmers, we’re also helping to drive economic growth in communities.”
WoT says it is organically certified and produced locally using local ingredients which currently has 109 partners in the Cambodian provinces and 44 in the capital of Phnom Penh. The Cambodian SME targets annual revenue of 13 per cent by 2025.
WoT-Natural Khmer Moringa - Cambodian SME
The Cambodian homegrown startup's roots go back to 2011 when founder, Ung Vanna, started researching remedies for her mother’s spine problems that were caused by a lack of calcium. The company says: "The family had already exhausted multiple avenues that spanned both traditional and modern medicine, but none delivered lasting results.
That was until Vanna came across moringa, which has been used in India for more than 2,000 years due to the nutritious tree’s ability to prevent and cure more than 300 diseases. This has been scientifically proven by WHO.
“My grandmother had suffered for so long and we had tried so many different medicines that when we discovered moringa, it was like a miracle cure,” said Thakvika Thach, managing director of WoT-Natural Khmer Moringa and Vanna’s youngest son.
Thakvika Thach has pledged to build on his mother’s legacy by improving and developing the product to further improve people’s health.
“My mother wanted to start the company because of the medicinal benefits that moringa has, plus her traditional medicine skills which she acquired several years before she passed. I’m looking forward to making her vision come true.”
Moringa, a tree predominantly found in North India, is meant to be an excellent source of many vitamins and minerals, including protein, vitamins A, B6 and C, iron and magnesium. It is also rich in antioxidants and can help to reduce high blood pressure and inflammation while lowering cholesterol.
WoT plans to revive a live radio podcast with educational content on well-being and moringa’s benefits, and they also carry out free health consultations in rural communities.
This is based on a supplied press release. We always encourage our readers to do their own research on every company and the claimed health benefits of products.