Cambodian Products Showcased At Thaifex Anuga Asia 2024
Approximately 85,000 attended the five-day THAIFEX-Anuga Asia 2024 in Bangkok which showcased major international products including those from Cambodia.
The theme this year was “Beyond Food Experience”, and the event was co-organised by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse (KM). Several companies worked in conjunction with the Cambodian Export Development Program (CEDP) to promote Cambodia to a global audience and the diversity of Cambodian agri-food products.
ADMIT GROUP, a trade and investment promotion organisation, played a key role in mobilising the Cambodian delegation at the Bangkok event and identified some of the most promising Cambodian agri-food companies to facilitate their participation at Thaifex Anuga Asia 2024. Their assistance ranged from providing logistical support, securing exhibition space, and arranging buyer-seller meetings.
The Cambodia Pepper and Spices Federation (CPSF) displayed the Kingdom's diverse and high-quality spice and seasoning products and coordinated the participation of its member companies, with Cambodian peppers, chillies, and other speciality spices featured at the event.
CPSF Executive Director, VAN Vannal, said, "This collaborative approach has been crucial in building a solid foundation for success. By leveraging the expertise and resources of industry stakeholders, we're able to maximize the impact of Cambodia's presence at Thaifex Anuga Asia 2024 and ensure Cambodian products remain competitive, while also gaining crucial market intelligence."
Puzzle Solution Co Ltd, a provider of export compliance offered their guidance on navigating the complexities of cross-border transactions to ensure seamless interactions between Cambodian sellers and buyers from around the world.
Ms Tum Charya, CEO of Puzzle Solution Co Ltd. said, "As a trusted partner in the region, Puzzle Solution Co Ltd was proud to support the Cambodian exhibitors at Thaifex Asia 2024. By providing expert advice on trade regulations, customs procedures, and payment logistics, we were able to play a crucial role in facilitating successful business outcomes for the Cambodian companies, helping them to expand their global reach."
Benefits of Thaifex Anuga Asia 2024
The showcase has opened new avenues for Cambodian producers to expand their international reach and increase their position as potential high-quality, innovative, and sustainable food product suppliers to the region and beyond.
In total, more than 3,133 exhibitors from 52 countries were in attendance.
The initiative aims to:
- Facilitate B2B connections to build valuable partnerships
- Conduct in-depth market research to identify opportunities
- Foster innovation and technology adoption among exporters
- Provide sales and marketing support to boost export readiness
- Connect exporters with trade and investment opportunities
- Oversee the worldwide market trends, innovation, R&D.
Cambodian Event & Exhibition News
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- Cambodia Tech Catalyst 2024 Launched In Phnom Penh With Support From Google APAC.