By B2B Cambodia
on
In March 2023, the Go4eCAM project led by UNDP, which is working with the Ministry of Commerce to assess MSMEs (Micro, Small & Medium Enterprises) transition to digitisation to develop new streams of economic development, presented insights into the progress of the project at the Himawari Hotel in the capital of Phnom Penh.
The session recapped "Track 2" of the strategic Go4eCAM project partnership between the government, Ministry of Commerce (MoC), Khmer Enterprise, and UNDP Cambodia which focuses on Skills and Entrepreneurship for E-commerce (SME eBiZnest).
Go4eCAM project is the technical assistant of the Cambodian Enhanced Integrated Framework (EIF) which assesses economic diversification through a digital economy. They aim to showcase MSMEs' progress, learnings and challenges from the project's Incubation programme and Innovation Challenges.
Furthermore, they offer support for the digitalisation and e-commerce export between the private sector, public sector and ecosystem support organisations in the Kingdom.
This also means establishing consultation and technical support for onboarding onto the MoC CambodiaTrade.com platform as well as export readiness.
Track 2 Key Learnings - Go4eCAM project & MSMEs Digitising
In total, 101 SMEs have worked under the projects with 40% female participants, and 40% provincial-based enterprises. Many of the showcased MSMEs are from the agriculture, handicrafts, and construction sectors. Some of the Go4eCAM takeaways included:- Low levels of digital knowledge and the capacity of the customers are a challenge.
- MSMEs are learning how to navigate and get their business online - most start with social media first.
- Initial steps to digitise the MSMEs include the use of ERP Systems and basic accounting.
- There are still fears and distrust in online security - such as hacking of digital accounts.