B2B Cambodia and Panasonic Cambodia Sign Media and Equipment Partnership to Leverage Joint Strengths

B2B Cambodia is pleased to announce its new media and equipment partnership with Panasonic Cambodia, through which the two companies will mutually benefit from promotional activities, shared expertise and equipment collaboration. 

A memorandum of understanding (MOU) was signed between Sarvinoz Nuritdinova, CEO of B2B Cambodia, and Hisakazu Maeda, Chief Representative of the Branch of Panasonic Asia Pacific Pte. Ltd., on June 2, 2025.

Through this partnership, B2B Cambodia will provide Panasonic with media coverage for the company’s products, services and related events, promoting the Panasonic brand and its presence in Cambodia through banner ads, articles and video content. 

Panasonic will supply B2B Cambodia with brand new video recording equipment – including camcorder, mirrorless camera and camera lens – from the company’s digital camera brand, Lumix. 

“B2B Cambodia is excited to join hands with Panasonic Cambodia, a market leader in electronics and cutting-edge camera equipment, to enhance our production capabilities,” said Nuritdinova. “We believe this partnership will allow us to leverage each other’s strengths and mutually promote one another, and we look forward to working closely together with the Panasonic team.” 

“We are excited to partner with B2B Cambodia which is one of the most trusted sources of video-based business media platforms in the Cambodian business landscape. The goal of this media and content collaboration is to introduce and educate the user about the latest Panasonic Technology and Air Conditioner Solutions through high-quality, informative content using the B2B Cambodia platform. Together, we aim to create an engaging and insightful content experience for Cambodian consumers.”