REMINDER: From Data to Marketing Success - Using the Business Intelligence You Already Have
“Without data, you're just another person with an opinion”, said W. Edwards Deming, a pioneer of business analytics.
In collaboration with BritCham & EuroCham members, MangoTango Asia, join us on Wednesday 13th January from 8am- 10am at D22, for our first business breakfast of the year.
In this session you'll learn to use the data you have -- and learn what data you can and should collect -- to develop insights and action plans for your business.
Get an understanding of big data, web analytics, social listening, data visualisation, and other techniques; and learn about free or low-cost tools for collecting and reviewing data.
You'll also come away with knowledge of what data sources are readily available in Cambodia, from free resources via Facebook and Google, to the various local syndicated studies that can be acquired.
About the Speakers:
MangTango Asia helps companies in Southeast Asia grow sales and customers – both locally and internationally – by applying marketing, media, and creative strategy and execution. Founded in 2014, the company brings its energy to the markets of Southeast Asia, with a specific focus on Cambodia, applying extensive experience in communications and technology to regional development projects as well as commercial initiatives.
The presentation will be given by Katie Scheding Longhurst, President, Head of Digital; Christopher McCarthy, CEO; and Nancy Jaffe, Partner, Head of Strategy.
More information on the speakers for the event can be found here and you can register by clicking the REGISTER button below.
Date & Timing: Wednesday 13th January from 08.00-10.00
Location: D22, Phnom Penh Tower
Cost: 15USD for Members, 25USD for Guests (including Breakfast)
REMINDER: From Data to Marketing Success - Using the Business Intelligence You Already Have